{"id":20713,"date":"2026-09-29T11:07:15","date_gmt":"2026-09-29T01:07:15","guid":{"rendered":"https:\/\/geoffreychen.com\/transaction-costs-make-exchange-cost-more-than-the-price\/"},"modified":"2026-09-29T11:07:15","modified_gmt":"2026-09-29T01:07:15","slug":"transaction-costs-make-exchange-cost-more-than-the-price","status":"publish","type":"post","link":"https:\/\/geoffreychen.com\/zh\/transaction-costs-make-exchange-cost-more-than-the-price\/","title":{"rendered":"\u4ea4\u6613\u6210\u672c\uff1a\u4e3a\u4ec0\u4e48\u6210\u4ea4\u4ef7\u4e0d\u662f\u4ea4\u6362\u7684\u5168\u90e8\u4ee3\u4ef7\uff1f"},"content":{"rendered":"<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/public-assets.geoffreychen.com\/wordpress\/articles\/transaction-costs-make-exchange-cost-more-than-the-price\/1fbbbf0d0d98ca9b9df9fcce.jpg?w=1140&#038;ssl=1\" alt=\"\u4ea4\u6613\u6210\u672c\uff1a\u4e3a\u4ec0\u4e48\u6210\u4ea4\u4ef7\u4e0d\u662f\u4ea4\u6362\u7684\u5168\u90e8\u4ee3\u4ef7\uff1f\" loading=\"lazy\"><\/p>\n<p>\u4ea4\u6613\u6210\u672c\uff0c\u662f\u4e3a\u4e86\u8ba9\u4e00\u6b21\u4ea4\u6362\u53d1\u751f\u5e76\u5f97\u5230\u6267\u884c\uff0c\u9664\u4e86\u5546\u54c1\u6216\u670d\u52a1\u4ef7\u683c\u4e4b\u5916\u8fd8\u8981\u4ed8\u51fa\u7684\u4ee3\u4ef7\u3002\u5b83\u53ef\u80fd\u662f\u5bfb\u627e\u5bf9\u8c61\u3001\u6838\u9a8c\u4fe1\u606f\u3001\u534f\u5546\u6761\u4ef6\u3001\u5b8c\u6210\u4ed8\u6b3e\uff0c\u4ee5\u53ca\u5728\u51fa\u73b0\u4e89\u8bae\u65f6\u786e\u4fdd\u7ea6\u5b9a\u5151\u73b0\u6240\u8017\u8d39\u7684\u65f6\u95f4\u3001\u6ce8\u610f\u548c\u8d44\u6e90\u3002<\/p>\n<p>\u4f8b\u5982\u51fa\u552e\u4e00\u90e8\u65e7\u624b\u673a\uff0c\u6210\u4ea4\u4ef7\u53ea\u662f\u8d26\u9762\u6570\u5b57\u3002\u5356\u5bb6\u8fd8\u8981\u62cd\u7167\u3001\u56de\u590d\u8be2\u95ee\u3001\u5224\u65ad\u4e70\u5bb6\u662f\u5426\u53ef\u4fe1\u3001\u7ea6\u5b9a\u4ea4\u4ed8\uff0c\u5e76\u627f\u62c5\u5bf9\u65b9\u723d\u7ea6\u6216\u4ed8\u6b3e\u5931\u8d25\u7684\u98ce\u9669\u3002\u82e5\u8fd9\u4e9b\u6210\u672c\u8fc7\u9ad8\uff0c\u4e00\u7b14\u4ef7\u683c\u770b\u4f3c\u5408\u9002\u7684\u4ea4\u6613\u4e5f\u53ef\u80fd\u4e0d\u503c\u5f97\u8fdb\u884c\u3002<\/p>\n<p>\u4ea4\u6613\u6210\u672c\u4e0d\u540c\u4e8e\u673a\u4f1a\u6210\u672c\uff1a\u540e\u8005\u662f\u9009\u62e9\u4ea4\u6613\u65f6\u653e\u5f03\u7684\u6700\u4f73\u66ff\u4ee3\u65b9\u6848\uff1b\u5b83\u4e5f\u4e0d\u540c\u4e8e\u8f6c\u6362\u6210\u672c\uff0c\u540e\u8005\u4e13\u6307\u4ece\u73b0\u6709\u5b89\u6392\u8f6c\u5411\u53e6\u4e00\u5b89\u6392\u7684\u989d\u5916\u8d1f\u62c5\u3002\u4ea4\u6613\u6210\u672c\u5173\u6ce8\u7684\u662f\u4ea4\u6362\u672c\u8eab\u600e\u6837\u88ab\u53d1\u73b0\u3001\u8fbe\u6210\u548c\u4fdd\u969c\u3002\u5b83\u7684\u91cd\u8981\u6027\u5728\u4e8e\uff0c\u5236\u5ea6\u3001\u5e73\u53f0\u548c\u957f\u671f\u5408\u4f5c\u7684\u4ef7\u503c\uff0c\u5e38\u5e38\u4e0d\u53ea\u5728\u964d\u4f4e\u4ef7\u683c\uff0c\u800c\u5728\u51cf\u5c11\u8ba9\u5408\u4f5c\u6210\u4e3a\u53ef\u80fd\u7684\u6469\u64e6\u3002<\/p>\n<p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":17897162,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_geoff_meta_description_en":"Transaction costs include search, verification, negotiation and enforcement, showing why an attractive price alone may not make an exchange worthwhile.","_geoff_meta_description_zh":"\u4ea4\u6613\u6210\u672c\u89e3\u91ca\u4ea4\u6362\u4e3a\u4f55\u4e0d\u53ea\u4ed8\u51fa\u6807\u4ef7\uff1a\u641c\u7d22\u3001\u6838\u9a8c\u3001\u534f\u5546\u3001\u4ed8\u6b3e\u4e0e\u5c65\u7ea6\u540c\u6837\u8017\u8d39\u65f6\u95f4\u548c\u8d44\u6e90\uff0c\u5e76\u4f1a\u6539\u53d8\u54ea\u4e9b\u770b\u4f3c\u6709\u5229\u7684\u4ea4\u6613\u771f\u6b63\u503c\u5f97\u5b8c\u6210\u3002","_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[787294141],"tags":[787301046,787301044,787301047,787301045],"class_list":["post-20713","post","type-post","status-publish","format-standard","hentry","category-philosophical-concepts","tag-exchange","tag-transaction-costs","tag-exchange-zh","tag-transaction-costs-zh",""],"translatepress_titles":{"en_AU":"Transaction Costs: Why Is the Price Not the Whole Cost of Exchange?","zh_CN":"\u4ea4\u6613\u6210\u672c\uff1a\u4e3a\u4ec0\u4e48\u6210\u4ea4\u4ef7\u4e0d\u662f\u4ea4\u6362\u7684\u5168\u90e8\u4ee3\u4ef7\uff1f"},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1ar9H-5o5","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/posts\/20713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/users\/17897162"}],"replies":[{"embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/comments?post=20713"}],"version-history":[{"count":0,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/posts\/20713\/revisions"}],"wp:attachment":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/media?parent=20713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/categories?post=20713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/tags?post=20713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}