{"id":20656,"date":"2026-09-27T10:13:31","date_gmt":"2026-09-27T00:13:31","guid":{"rendered":"https:\/\/geoffreychen.com\/why-a-higher-price-can-sometimes-make-the-same-wine-taste-better\/"},"modified":"2026-09-27T10:13:31","modified_gmt":"2026-09-27T00:13:31","slug":"why-a-higher-price-can-sometimes-make-the-same-wine-taste-better","status":"publish","type":"post","link":"https:\/\/geoffreychen.com\/zh\/why-a-higher-price-can-sometimes-make-the-same-wine-taste-better\/","title":{"rendered":"\u540c\u4e00\u676f\u9152\uff0c\u4e3a\u4ec0\u4e48\u6807\u4ef7\u9ad8\u65f6\u6709\u65f6\u66f4\u597d\u559d\uff1f"},"content":{"rendered":"<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/public-assets.geoffreychen.com\/wordpress\/articles\/why-a-higher-price-can-sometimes-make-the-same-wine-taste-better\/b4a7d6f6cd95b307855f7f82.jpg?w=1140&#038;ssl=1\" alt=\"\u540c\u4e00\u676f\u9152\uff0c\u4e3a\u4ec0\u4e48\u6807\u4ef7\u9ad8\u65f6\u6709\u65f6\u66f4\u597d\u559d\uff1f\" loading=\"lazy\"><\/p>\n<p>\u5982\u679c\u628a\u540c\u4e00\u79cd\u9152\u5206\u522b\u6807\u6210\u4f4e\u4ef7\u548c\u9ad8\u4ef7\uff0c\u6709\u4e9b\u4eba\u4f1a\u8bf4\u9ad8\u4ef7\u90a3\u676f\u66f4\u597d\u559d\u3002\u8fd9\u4e0d\u4e00\u5b9a\u662f\u5728\u8fce\u5408\u5b9e\u9a8c\u8005\uff0c\u4e5f\u4e0d\u53ea\u662f\u4e8b\u540e\u627e\u7406\u7531\u3002\u54c1\u5c1d\u5e76\u975e\u5473\u857e\u628a\u6210\u5206\u201c\u539f\u6837\u4e0a\u4f20\u201d\u7ed9\u610f\u8bc6\uff1b\u5927\u8111\u4f1a\u628a\u6c14\u5473\u3001\u53e3\u611f\u3001\u60c5\u5883\u548c\u9884\u671f\u5408\u6210\u4e00\u6b21\u4f53\u9a8c\u3002\u4ef7\u683c\u5e38\u88ab\u5f53\u4f5c\u8d28\u91cf\u7ebf\u7d22\uff0c\u4e8e\u662f\u201c\u5e94\u8be5\u66f4\u597d\u201d\u7684\u9884\u671f\u53ef\u80fd\u6539\u53d8\u6ce8\u610f\u65b9\u5411\u548c\u6109\u60a6\u5224\u65ad\u3002<\/p>\n<p>2008\u5e74\u7684\u4e00\u9879\u5b9e\u9a8c\u8ba9\u53c2\u4e0e\u8005\u5728\u6838\u78c1\u5171\u632f\u4eea\u4e2d\u54c1\u5c1d\u5b9e\u9645\u76f8\u540c\u3001\u5374\u88ab\u544a\u77e5\u4ef7\u683c\u4e0d\u540c\u7684\u9152\u3002\u8f83\u9ad8\u7684\u6807\u4ef7\u63d0\u9ad8\u4e86\u6109\u60a6\u8bc4\u5206\uff0c\u5e76\u4f34\u968f\u5185\u4fa7\u7736\u989d\u76ae\u5c42\u6d3b\u52a8\u53d8\u5316\u3002\u8fd9\u4e2a\u7ed3\u679c\u652f\u6301\u201c\u8425\u9500\u5b89\u6170\u5242\u6548\u5e94\u201d\uff0c\u4f46\u8111\u6d3b\u52a8\u5e76\u4e0d\u7b49\u4e8e\u6d4b\u51fa\u4e86\u9152\u7684\u5ba2\u89c2\u54c1\u8d28\uff1b\u5b83\u53cd\u6620\u7684\u662f\u4f53\u9a8c\u4e2d\u7684\u4ef7\u503c\u52a0\u5de5\u3002<\/p>\n<p>\u66f4\u91cd\u8981\u7684\u662f\uff0c\u8fd9\u79cd\u6548\u5e94\u5e76\u4e0d\u7a33\u56fa\u30022023\u5e74\u7684\u516d\u9879\u7814\u7a76\u5171\u7eb3\u51652842\u4eba\uff0c\u8f83\u9ad8\u4ef7\u683c\u6301\u7eed\u63d0\u9ad8\u4e86\u4eba\u4eec\u54c1\u5c1d\u524d\u7684\u8d28\u91cf\u4e0e\u559c\u7231\u9884\u671f\uff0c\u5374\u6ca1\u6709\u4e00\u81f4\u63d0\u9ad8\u5b9e\u9645\u4f53\u9a8c\u540e\u7684\u8d28\u91cf\u6216\u559c\u7231\u8bc4\u5206\u3002\u4e0d\u540c\u4ea7\u54c1\u3001\u4efb\u52a1\u3001\u7ecf\u9a8c\u548c\u5b9e\u9a8c\u60c5\u5883\uff0c\u90fd\u53ef\u80fd\u6539\u53d8\u7ed3\u679c\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u8f83\u51c6\u786e\u7684\u7ed3\u8bba\u4e0d\u662f\u201c\u8d35\u7684\u4e1c\u897f\u4f1a\u9a97\u8fc7\u5927\u8111\u201d\uff0c\u800c\u662f\u4ef7\u683c\u5148\u5851\u9020\u9884\u671f\uff0c\u9884\u671f\u6709\u65f6\u4f1a\u8fdb\u5165\u4f53\u9a8c\uff0c\u6709\u65f6\u53ea\u505c\u5728\u5224\u65ad\u4e4b\u524d\u3002\u82e5\u60f3\u77e5\u9053\u81ea\u5df1\u662f\u5426\u771f\u6b63\u504f\u7231\u4e00\u6b3e\u9152\uff0c\u76f2\u54c1\u80fd\u6682\u65f6\u62ff\u6389\u4ef7\u683c\u7ebf\u7d22\uff1b\u4f46\u65e5\u5e38\u4eab\u53d7\u672c\u6765\u4e5f\u5305\u542b\u573a\u5408\u3001\u6545\u4e8b\u548c\u671f\u5f85\u3002\u4e3b\u89c2\u6109\u60a6\u53ef\u4ee5\u662f\u771f\u5b9e\u7684\uff0c\u5374\u4e0d\u80fd\u53cd\u8fc7\u6765\u8bc1\u660e\u9ad8\u4ef7\u7b49\u4e8e\u9ad8\u54c1\u8d28\u3002<\/p>\n<p><a href=\"https:\/\/www.pnas.org\/doi\/10.1073\/pnas.0706929105\" rel=\"nofollow\">https:\/\/www.pnas.org\/doi\/10.1073\/pnas.0706929105<\/a><br \/><a href=\"https:\/\/doi.org\/10.1002\/mar.21799\" rel=\"nofollow\">https:\/\/doi.org\/10.1002\/mar.21799<\/a><\/p>\n<p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":17897162,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_geoff_meta_description_en":"Price can shape expectations and pleasure, but larger studies find the effect inconsistent, so a higher price does not prove better quality.","_geoff_meta_description_zh":"\u4ef7\u683c\u4e0d\u53ea\u5f71\u54cd\u8d2d\u4e70\u5224\u65ad\uff0c\u4e5f\u53ef\u80fd\u5728\u5177\u4f53\u60c5\u5883\u4e2d\u901a\u8fc7\u8d28\u91cf\u9884\u671f\u6539\u53d8\u4e3b\u89c2\u6109\u60a6\uff1b\u4f46\u8f83\u5927\u89c4\u6a21\u7814\u7a76\u663e\u793a\u8fd9\u79cd\u6548\u5e94\u5e76\u4e0d\u7a33\u5b9a\uff0c\u4e0d\u80fd\u628a\u9ad8\u4ef7\u5f53\u4f5c\u54c1\u8d28\u8bc1\u660e\u3002","_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[787296909],"tags":[787300991,787300992,787300878,787300993],"class_list":["post-20656","post","type-post","status-publish","format-standard","hentry","category-everyday-psychology","tag-expectations","tag-price-quality-heuristic","tag-expectations-zh","tag-price-quality-heuristic-zh",""],"translatepress_titles":{"en_AU":"Why Can the Same Wine Sometimes Taste Better at a Higher Price?","zh_CN":"\u540c\u4e00\u676f\u9152\uff0c\u4e3a\u4ec0\u4e48\u6807\u4ef7\u9ad8\u65f6\u6709\u65f6\u66f4\u597d\u559d\uff1f"},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1ar9H-5na","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/posts\/20656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/users\/17897162"}],"replies":[{"embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/comments?post=20656"}],"version-history":[{"count":0,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/posts\/20656\/revisions"}],"wp:attachment":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/media?parent=20656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/categories?post=20656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/tags?post=20656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}