{"id":19348,"date":"2026-09-06T21:39:41","date_gmt":"2026-09-06T11:39:41","guid":{"rendered":"https:\/\/geoffreychen.com\/why-losing-fifty-dollars-can-feel-weightier-than-gaining-fifty\/"},"modified":"2026-09-06T21:39:41","modified_gmt":"2026-09-06T11:39:41","slug":"why-losing-fifty-dollars-can-feel-weightier-than-gaining-fifty","status":"publish","type":"post","link":"https:\/\/geoffreychen.com\/zh\/why-losing-fifty-dollars-can-feel-weightier-than-gaining-fifty\/","title":{"rendered":"\u5931\u53bb50\u5143\uff0c\u4e3a\u4ec0\u4e48\u5f80\u5f80\u6bd4\u5f97\u523050\u5143\u66f4\u6709\u5206\u91cf\uff1f"},"content":{"rendered":"<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/public-assets.geoffreychen.com\/wordpress\/articles\/why-losing-fifty-dollars-can-feel-weightier-than-gaining-fifty\/af6b869b756d5d6a961ee67f.jpg?w=1140&#038;ssl=1\" alt=\"\u5931\u53bb50\u5143\uff0c\u4e3a\u4ec0\u4e48\u5f80\u5f80\u6bd4\u5f97\u523050\u5143\u66f4\u6709\u5206\u91cf\uff1f\" loading=\"lazy\"><\/p>\n<p>\u8bbe\u60f3\u4e00\u4e2a\u629b\u786c\u5e01\u6e38\u620f\uff1a\u6b63\u9762\u5f97\u523060\u5143\uff0c\u53cd\u9762\u5931\u53bb50\u5143\u3002\u5e73\u5747\u7ed3\u679c\u662f\u6b63\u7684\uff0c\u4e0d\u5c11\u4eba\u4ecd\u4f1a\u8fdf\u7591\uff0c\u56e0\u4e3a\u53ef\u80fd\u5931\u53bb\u768450\u5143\u5728\u5fc3\u7406\u4e0a\u6bd4\u53ef\u80fd\u5f97\u5230\u768460\u5143\u66f4\u6709\u5206\u91cf\u3002\u8fd9\u79cd\u76f8\u5bf9\u4e8e\u540c\u4e00\u53c2\u7167\u70b9\uff0c\u635f\u5931\u6bd4\u7b49\u989d\u6536\u76ca\u66f4\u5f3a\u70c8\u5730\u5f71\u54cd\u9009\u62e9\u7684\u503e\u5411\uff0c\u79f0\u4e3a\u635f\u5931\u538c\u6076\u3002<\/p>\n<p>\u5173\u952e\u5728\u201c\u53c2\u7167\u70b9\u201d\u3002\u4eba\u4eec\u5e38\u628a\u73b0\u72b6\u3001\u9884\u671f\u6216\u521a\u521a\u62e5\u6709\u7684\u72b6\u6001\u5f53\u4f5c\u96f6\u70b9\uff1a\u9ad8\u4e8e\u5b83\u88ab\u4f53\u9a8c\u4e3a\u6536\u76ca\uff0c\u4f4e\u4e8e\u5b83\u88ab\u4f53\u9a8c\u4e3a\u635f\u5931\u3002\u5361\u5c3c\u66fc\u548c\u7279\u6c83\u65af\u57fa\u5728\u524d\u666f\u7406\u8bba\u4e2d\u7528\u4e00\u6761\u635f\u5931\u4e00\u4fa7\u66f4\u9661\u7684\u4ef7\u503c\u51fd\u6570\u63cf\u8ff0\u8fd9\u79cd\u4e0d\u5bf9\u79f0\u3002\u5b83\u4e0d\u662f\u8bf4\u635f\u5931\u5e26\u6765\u7684\u6bcf\u4e00\u79cd\u60c5\u7eea\u90fd\u6070\u597d\u662f\u6536\u76ca\u7684\u4e24\u500d\uff0c\u4e5f\u4e0d\u662f\u4e00\u6761\u89c4\u5b9a\u4eba\u5e94\u8be5\u5982\u4f55\u9009\u62e9\u7684\u5b9a\u7406\uff0c\u800c\u662f\u5bf9\u8bb8\u591a\u5b9e\u9645\u9009\u62e9\u7684\u63cf\u8ff0\u6a21\u578b\u3002<\/p>\n<p>\u635f\u5931\u538c\u6076\u4e5f\u4e0d\u7b49\u4e8e\u6240\u6709\u201c\u820d\u4e0d\u5f97\u201d\u3002\u5df2\u7ecf\u6295\u5165\u65f6\u95f4\u800c\u7ee7\u7eed\u9519\u8bef\u8ba1\u5212\uff0c\u53ef\u80fd\u662f\u6c89\u6ca1\u6210\u672c\uff1b\u62e5\u6709\u7269\u54c1\u540e\u4f30\u4ef7\u63d0\u9ad8\uff0c\u53ef\u80fd\u662f\u7980\u8d4b\u6548\u5e94\u3002\u5b83\u4eec\u53ef\u4ee5\u4e0e\u635f\u5931\u538c\u6076\u76f8\u5173\uff0c\u5374\u4e0d\u662f\u540c\u4e00\u4e2a\u73b0\u8c61\u3002\u5224\u65ad\u65f6\u8981\u5148\u786e\u8ba4\u53c2\u7167\u70b9\u548c\u9009\u9879\u7ed3\u6784\uff0c\u800c\u4e0d\u662f\u770b\u89c1\u72b9\u8c6b\u5c31\u8d34\u6807\u7b7e\u3002<\/p>\n<p>\u8bc1\u636e\u4e5f\u9700\u8981\u4fdd\u7559\u8fb9\u754c\u30022024\u5e74\u7684\u4e00\u9879\u5927\u578b\u8de8\u5b66\u79d1\u5143\u5206\u6790\u6c47\u96c6150\u7bc7\u6587\u7ae0\u3001607\u4e2a\u4f30\u8ba1\uff0c\u62a5\u544a\u603b\u4f53\u4e0a\u660e\u663e\u7684\u635f\u5931\u538c\u6076\uff1b\u540c\u5e74\u53e6\u4e00\u9879\u53ea\u5206\u6790\u98ce\u9669\u9009\u62e9\u4e2d\u53ef\u62df\u5408\u4e2a\u4f53\u53c2\u6570\u7684\u6570\u636e\uff0c\u5f97\u5230\u8f83\u5c0f\u7684\u5e73\u5747\u6548\u5e94\uff0c\u5e76\u6307\u51fa\u53ef\u7528\u6570\u636e\u6709\u9650\u3001\u8d28\u91cf\u53c2\u5dee\u3002\u8fd9\u8bf4\u660e\u635f\u5931\u538c\u6076\u6709\u5b9e\u8bc1\u652f\u6301\uff0c\u4f46\u5f3a\u5ea6\u4f1a\u968f\u4efb\u52a1\u3001\u6a21\u578b\u3001\u91d1\u989d\u3001\u7ecf\u9a8c\u548c\u4e2a\u4f53\u6539\u53d8\u3002\u5b83\u9002\u5408\u63d0\u9192\u6211\u4eec\u68c0\u67e5\u201c\u5931\u53bb\u201d\u5982\u4f55\u5851\u9020\u5224\u65ad\uff0c\u4e0d\u9002\u5408\u628a\u6bcf\u6b21\u4fdd\u5b88\u9009\u62e9\u90fd\u89e3\u91ca\u6210\u4e00\u79cd\u56fa\u5b9a\u5fc3\u7406\u672c\u80fd\u3002<\/p>\n<p><a href=\"https:\/\/www.aeaweb.org\/articles?id=10.1257\/jel.20221698\" rel=\"nofollow\">https:\/\/www.aeaweb.org\/articles?id=10.1257\/jel.20221698<\/a><br \/><a href=\"https:\/\/doi.org\/10.1016\/j.joep.2024.102740\" rel=\"nofollow\">https:\/\/doi.org\/10.1016\/j.joep.2024.102740<\/a><\/p>\n<p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":17897162,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_geoff_meta_description_en":"Loss aversion describes how equal losses can outweigh gains relative to a reference point, but its measured strength varies across tasks and people.","_geoff_meta_description_zh":"\u635f\u5931\u538c\u6076\u63cf\u8ff0\u76f8\u5bf9\u540c\u4e00\u53c2\u7167\u70b9\u65f6\uff0c\u7b49\u989d\u635f\u5931\u5e38\u6bd4\u7b49\u989d\u6536\u76ca\u66f4\u6709\u5fc3\u7406\u5206\u91cf\uff1b\u8fd9\u79cd\u5e73\u5747\u503e\u5411\u53d7\u4efb\u52a1\u548c\u6d4b\u91cf\u65b9\u6cd5\u5f71\u54cd\uff0c\u5e76\u975e\u4eba\u4eba\u5728\u4efb\u4f55\u60c5\u5883\u4e2d\u90fd\u5982\u6b64\u3002","_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[787296909],"tags":[787295125,787299551,787295126,787299552],"class_list":["post-19348","post","type-post","status-publish","format-standard","hentry","category-everyday-psychology","tag-decision-making","tag-loss-aversion","tag-decision-making-zh","tag-loss-aversion-zh",""],"translatepress_titles":{"en_AU":"Why Can Losing $50 Feel Weightier Than Gaining $50?","zh_CN":"\u5931\u53bb50\u5143\uff0c\u4e3a\u4ec0\u4e48\u5f80\u5f80\u6bd4\u5f97\u523050\u5143\u66f4\u6709\u5206\u91cf\uff1f"},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1ar9H-524","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/posts\/19348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/users\/17897162"}],"replies":[{"embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/comments?post=19348"}],"version-history":[{"count":0,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/posts\/19348\/revisions"}],"wp:attachment":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/media?parent=19348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/categories?post=19348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/tags?post=19348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}