![\"\u5df2\u7ecf\u6295\u5165\u5f88\u591a\u4ee5\u540e\uff0c\u4e3a\u4ec0\u4e48\u53cd\u800c\u66f4\u96be\u505c\u4e0b\u6765\uff1f\"](\"https:\/\/i0.wp.com\/public-assets.geoffreychen.com\/wordpress\/articles\/why-sunk-costs-keep-us-going\/f759ef6c46160a4e91fe379d.png?w=1140&ssl=1\")
<\/p>\n<\/p>\n
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Arkes \u4e0e Blumer 1985\u5e74\u7684\u7ecf\u5178\u7814\u7a76\u628a\u8fd9\u79cd\u503e\u5411\u7cfb\u7edf\u5316\u3002\u540e\u6765\u7684\u5143\u5206\u6790\u8868\u660e\uff0c\u6c89\u6ca1\u6210\u672c\u6548\u5e94\u786e\u5b9e\u5b58\u5728\uff0c\u4f46\u5f3a\u5f31\u4f1a\u968f\u60c5\u5883\u3001\u8d23\u4efb\u611f\u3001\u6295\u5165\u7c7b\u578b\u548c\u51b3\u7b56\u65b9\u5f0f\u53d8\u5316\uff0c\u5e76\u4e0d\u662f\u4eba\u4eba\u5728\u4efb\u4f55\u60c5\u51b5\u4e0b\u90fd\u4f1a\u72af\u540c\u6837\u7684\u9519\u8bef\u3002<\/p>\n
\u8fd9\u91cc\u6700\u5bb9\u6613\u6df7\u6dc6\u7684\u662f\u201c\u575a\u6301\u201d\u548c\u201c\u6c89\u6ca1\u6210\u672c\u201d\u3002\u8fc7\u53bb\u6295\u5165\u53ef\u4ee5\u63d0\u4f9b\u4fe1\u606f\uff0c\u4f8b\u5982\u8bf4\u660e\u4e00\u4e2a\u9879\u76ee\u5df2\u7ecf\u79ef\u7d2f\u4e86\u80fd\u529b\uff1b\u95ee\u9898\u53ea\u5728\u4e8e\uff0c\u6211\u4eec\u4e0d\u80fd\u56e0\u4e3a\u4e0d\u613f\u627f\u8ba4\u8fc7\u53bb\u53ef\u80fd\u767d\u8d39\uff0c\u5c31\u628a\u5df2\u7ecf\u4ed8\u51fa\u7684\u6210\u672c\u5f53\u4f5c\u672a\u6765\u7ee7\u7eed\u6295\u5165\u7684\u6536\u76ca\u3002<\/p>\n
\u4e00\u4e2a\u5b9e\u7528\u7684\u68c0\u67e5\u65b9\u6cd5\u662f\u95ee\uff1a\u5982\u679c\u4eca\u5929\u7b2c\u4e00\u6b21\u770b\u5230\u8fd9\u4e2a\u9879\u76ee\uff0c\u800c\u4e14\u8fc7\u53bb\u7684\u6295\u5165\u5df2\u7ecf\u65e0\u6cd5\u6539\u53d8\uff0c\u6211\u8fd8\u4f1a\u4e0d\u4f1a\u4ece\u73b0\u5728\u5f00\u59cb\u7ee7\u7eed\u505a\uff1f\u8fd9\u4e2a\u95ee\u9898\u4e0d\u80fd\u66ff\u4ee3\u5224\u65ad\uff0c\u5374\u80fd\u628a\u8fc7\u53bb\u548c\u672a\u6765\u6682\u65f6\u5206\u5f00\u3002<\/p>\n
\u7814\u7a76\u4f9d\u636e ","protected":false},"excerpt":{"rendered":"","protected":false},"author":17897162,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_geoff_meta_description_en":"Explains sunk-cost effect: why past, irrecoverable investment makes us persist, and how separating past from future can correct the choice.","_geoff_meta_description_zh":"\u9610\u660e\u6c89\u6ca1\u6210\u672c\u6548\u5e94\uff1a\u4e3a\u4f55\u4e0d\u53ef\u633d\u56de\u7684\u8fc7\u53bb\u6295\u5165\u4f1a\u4fc3\u4f7f\u6211\u4eec\u7ee7\u7eed\u575a\u6301\uff0c\u5e76\u7528\u628a\u8fc7\u53bb\u548c\u672a\u6765\u6682\u65f6\u5206\u5f00\u7684\u65b9\u5f0f\u7ea0\u6b63\u5224\u65ad\u3002","_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[787296909],"tags":[787295125,787297430,787295126,787297431],"class_list":["post-17657","post","type-post","status-publish","format-standard","hentry","category-everyday-psychology","tag-decision-making","tag-sunk-cost-effect","tag-decision-making-zh","tag-sunk-cost-effect-zh",""],"translatepress_titles":{"en_AU":"Why Is It Harder to Stop After We Have Already Invested So Much?","zh_CN":"\u5df2\u7ecf\u6295\u5165\u5f88\u591a\u4ee5\u540e\uff0c\u4e3a\u4ec0\u4e48\u53cd\u800c\u66f4\u96be\u505c\u4e0b\u6765\uff1f"},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1ar9H-4AN","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/posts\/17657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/users\/17897162"}],"replies":[{"embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/comments?post=17657"}],"version-history":[{"count":0,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/posts\/17657\/revisions"}],"wp:attachment":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/media?parent=17657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/categories?post=17657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/tags?post=17657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Arkes & Blumer, 1985:
https:\/\/www.sciencedirect.com\/science\/article\/pii\/0749597885900494<\/a>
Meta-analytic review:
https:\/\/link.springer.com\/article\/10.1007\/s40685-014-0014-8<\/a><\/p>\n