{"id":17296,"date":"2026-08-13T19:48:36","date_gmt":"2026-08-13T09:48:36","guid":{"rendered":"https:\/\/geoffreychen.com\/why-can-more-choice-make-choosing-harder\/"},"modified":"2026-08-13T19:49:53","modified_gmt":"2026-08-13T09:49:53","slug":"why-can-more-choice-make-choosing-harder","status":"publish","type":"post","link":"https:\/\/geoffreychen.com\/zh\/why-can-more-choice-make-choosing-harder\/","title":{"rendered":"\u4e3a\u4ec0\u4e48\u9009\u62e9\u8d8a\u591a\uff0c\u6211\u4eec\u6709\u65f6\u8d8a\u96be\u4f5c\u51fa\u9009\u62e9\uff1f"},"content":{"rendered":"<\/p>\n<blockquote>\n<p><strong>\u8bc1\u636e\u72b6\u6001\uff1a\u6709\u6761\u4ef6\u652f\u6301<\/strong> \u5927\u578b\u9009\u9879\u96c6\u5408\u5728\u67d0\u4e9b\u6761\u4ef6\u4e0b\u4f1a\u589e\u52a0\u5ef6\u671f\u3001\u540e\u6094\u6216\u4e0d\u6ee1\u610f\uff0c\u4f46\u201c\u9009\u62e9\u8d8a\u591a\u4e00\u5b9a\u8d8a\u7cdf\u201d\u6ca1\u6709\u5f97\u5230\u5143\u5206\u6790\u652f\u6301\u3002\u4efb\u52a1\u56f0\u96be\u3001\u9009\u9879\u590d\u6742\u3001\u504f\u597d\u4e0d\u786e\u5b9a\u548c\u8282\u7701\u52aa\u529b\u7684\u76ee\u6807\uff0c\u662f\u8f83\u91cd\u8981\u7684\u8c03\u8282\u56e0\u7d20\u3002\u672c\u6587\u4e3a\u7b2c 0.1 \u7248\u7814\u7a76\u7a3f\u3002<\/p>\n<\/blockquote>\n<p><em>\u300a\u65e5\u5e38\u5fc3\u7406\u662f\u600e\u6837\u5f62\u6210\u7684\u300b\u00b7 \u7b2c\u4e00\u5b63\u201c\u6211\u4eec\u4e3a\u4ec0\u4e48\u4f1a\u8fd9\u6837\u60f3\uff1f\u201d\u00b7 \u7b2c 4 \u7bc7<\/em><\/p>\n<p>\u6253\u5f00\u4e00\u4e2a\u6d41\u5a92\u4f53\u670d\u52a1\uff0c\u51e0\u5341\u90e8\u7535\u5f71\u6bd4\u8fc7\u53bb\u4e00\u5bb6\u5f55\u50cf\u5e97\u7684\u8d27\u67b6\u4e30\u5bcc\u5f97\u591a\u3002\u534a\u5c0f\u65f6\u4ee5\u540e\uff0c\u9884\u544a\u7247\u770b\u4e86\u516d\u4e2a\uff0c\u7535\u5f71\u4e00\u90e8\u6ca1\u6709\u5f00\u59cb\u3002\u4e70\u4e00\u6b3e\u65e5\u5e38\u7528\u54c1\u65f6\uff0c\u989c\u8272\u589e\u52a0\u4ee4\u4eba\u6109\u5feb\uff1b\u9009\u62e9\u9000\u4f11\u6295\u8d44\u65b9\u6848\u65f6\uff0c\u540c\u6837\u6570\u91cf\u7684\u9009\u9879\u5374\u53ef\u80fd\u4ee4\u4eba\u63a8\u8fdf\u3002<\/p>\n<p>\u201c\u9009\u62e9\u6096\u8bba\u201d\u5df2\u7ecf\u6210\u4e3a\u73b0\u4ee3\u751f\u6d3b\u7684\u5e38\u89c1\u89e3\u91ca\uff1a\u9009\u62e9\u8d8a\u591a\uff0c\u4eba\u8d8a\u7126\u8651\uff0c\u6700\u7ec8\u8d8a\u4e0d\u6ee1\u610f\u3002\u5b83\u6709\u76f4\u89c9\u5438\u5f15\u529b\uff0c\u4e5f\u5f97\u5230\u82e5\u5e72\u7ecf\u5178\u5b9e\u9a8c\u652f\u6301\u3002\u7136\u800c\uff0c\u628a\u5b83\u5199\u6210\u666e\u904d\u4eba\u6027\u5b9a\u5f8b\uff0c\u4f1a\u9057\u6f0f\u540c\u6837\u91cd\u8981\u7684\u4e8b\u5b9e\u2014\u2014\u66f4\u591a\u9009\u62e9\u901a\u5e38\u4e5f\u6269\u5927\u627e\u5230\u5408\u9002\u9009\u9879\u7684\u673a\u4f1a\uff0c\u4eba\u4eec\u751a\u81f3\u4f1a\u4e3b\u52a8\u5bfb\u627e\u8f83\u4e30\u5bcc\u7684\u96c6\u5408\u3002<\/p>\n<p>\u771f\u6b63\u7684\u95ee\u9898\u4e0d\u662f\u4eba\u80fd\u627f\u53d7\u591a\u5c11\u4e2a\u9009\u9879\uff0c\u800c\u662f\u9009\u62e9\u4efb\u52a1\u600e\u6837\u5f62\u6210\u3002<\/p>\n<h2>\u516d\u79cd\u679c\u9171\u4e0e\u4e8c\u5341\u56db\u79cd\u679c\u9171<\/h2>\n<p>Sheena Iyengar \u548c Mark Lepper 2000 \u5e74\u7684\u8bba\u6587\u5305\u542b\u8457\u540d\u679c\u9171\u73b0\u573a\u7814\u7a76\u3002\u8d85\u5e02\u987e\u5ba2\u9047\u5230\u8f83\u5927\u6216\u8f83\u5c0f\u7684\u5c55\u793a\u96c6\u5408\u3002\u5927\u96c6\u5408\u5438\u5f15\u66f4\u591a\u4eba\u505c\u4e0b\uff0c\u8f83\u5c0f\u96c6\u5408\u4e2d\u7684\u987e\u5ba2\u5374\u66f4\u53ef\u80fd\u8d2d\u4e70\u3002\u8bba\u6587\u53e6\u5916\u4f7f\u7528\u5de7\u514b\u529b\u548c\u8bfe\u7a0b\u4f5c\u4e1a\u7b49\u4efb\u52a1\uff0c\u62a5\u544a\u6709\u9650\u96c6\u5408\u5728\u52a8\u673a\u3001\u6ee1\u610f\u6216\u8868\u73b0\u4e0a\u7684\u4f18\u52bf\u3002<\/p>\n<p>\u8fd9\u9879\u7814\u7a76\u6311\u6218\u201c\u66f4\u591a\u603b\u662f\u66f4\u597d\u201d\uff0c\u8d21\u732e\u771f\u5b9e\u3002\u540e\u6765\u4f20\u64ad\u5374\u5e38\u628a\u4e00\u9879\u5177\u4f53\u73b0\u573a\u6761\u4ef6\u5199\u6210\u56fa\u5b9a\u6bd4\u7387\uff0c\u4eff\u4f5b\u4e8c\u5341\u56db\u4e2a\u9009\u9879\u4f1a\u81ea\u52a8\u5bfc\u81f4\u762b\u75ea\u3002\u8d2d\u4e70\u6bd4\u4f8b\u8fd8\u53ef\u80fd\u53d7\u5c55\u793a\u3001\u5ba2\u6d41\u3001\u4ea7\u54c1\u719f\u6089\u5ea6\u548c\u73b0\u573a\u5b9e\u73b0\u65b9\u5f0f\u5f71\u54cd\uff0c\u4e0d\u80fd\u7531\u4e00\u6b21\u7814\u7a76\u76f4\u63a5\u63a8\u5e7f\u5230\u533b\u7597\u9009\u62e9\u3001\u804c\u4e1a\u6216\u6c11\u4e3b\u6743\u5229\u3002<\/p>\n<p>\u590d\u5236\u56f0\u96be\u548c\u76f8\u53cd\u7ed3\u679c\u968f\u540e\u7d2f\u79ef\u3002\u6709\u4e9b\u7814\u7a76\u53d1\u73b0\u66f4\u591a\u9009\u9879\u589e\u52a0\u6ee1\u610f\u6216\u8d2d\u4e70\uff0c\u6709\u4e9b\u6ca1\u6709\u5dee\u5f02\u3002\u7814\u7a76\u8005\u9700\u8981\u89e3\u91ca\u6548\u5e94\u4f55\u65f6\u51fa\u73b0\uff0c\u800c\u4e0d\u662f\u7ee7\u7eed\u4e89\u8bba\u4e00\u53e5\u53e3\u53f7\u7a76\u7adf\u5b8c\u5168\u771f\u8fd8\u662f\u5b8c\u5168\u5047\u3002<\/p>\n<h2>\u4e24\u6b21\u5143\u5206\u6790\u4e3a\u4ec0\u4e48\u770b\u8d77\u6765\u4e0d\u4e00\u81f4<\/h2>\n<p>Benjamin Scheibehenne\u3001Rainer Greifeneder \u4e0e Peter Todd \u5728 2010 \u5e74\u6c47\u603b 50 \u4e2a\u5df2\u53d1\u8868\u548c\u672a\u53d1\u8868\u5b9e\u9a8c\u300163 \u4e2a\u6761\u4ef6\uff0c\u5171 5,036 \u540d\u53c2\u4e0e\u8005\u3002\u603b\u4f53\u5e73\u5747\u6548\u5e94\u51e0\u4e4e\u4e3a\u96f6\uff0c\u4f46\u7814\u7a76\u95f4\u5dee\u5f02\u5f88\u5927\u3002\u4ed6\u4eec\u6ca1\u6709\u627e\u5230\u4e00\u7ec4\u8db3\u4ee5\u7a33\u5b9a\u9884\u6d4b\u8fc7\u8f7d\u7684\u6761\u4ef6\u3002<\/p>\n<p>\u8fd9\u4e0d\u8868\u793a\u6240\u6709\u7814\u7a76\u4e2d\u7684\u9009\u62e9\u8fc7\u8f7d\u90fd\u662f\u5e7b\u89c9\u3002\u5e73\u5747\u63a5\u8fd1\u96f6\u53ef\u80fd\u6765\u81ea\u67d0\u4e9b\u60c5\u5883\u6709\u8d1f\u6548\u5e94\u3001\u53e6\u4e00\u4e9b\u6709\u6b63\u6548\u5e94\u3002\u5b83\u771f\u6b63\u63a8\u7ffb\u7684\u662f\u4e00\u4e2a\u4e0d\u52a0\u6761\u4ef6\u7684\u603b\u4f53\u89c4\u5f8b\u3002<\/p>\n<p>2015 \u5e74 Alexander Chernev\u3001Ulf B\u00f6ckenholt \u4e0e Joseph Goodman \u5206\u6790 99 \u4e2a\u89c2\u5bdf\u30017,202 \u540d\u53c2\u4e0e\u8005\uff0c\u628a\u8c03\u8282\u56e0\u7d20\u7eb3\u5165\u6a21\u578b\u3002\u4ed6\u4eec\u6307\u51fa\u56db\u7c7b\u6761\u4ef6\u4f1a\u4fc3\u8fdb\u8fc7\u8f7d\uff1a\u9009\u62e9\u96c6\u5408\u590d\u6742\u3001\u51b3\u7b56\u4efb\u52a1\u56f0\u96be\u3001\u504f\u597d\u4e0d\u786e\u5b9a\uff0c\u4ee5\u53ca\u51b3\u7b56\u8005\u7a81\u51fa\u8ffd\u6c42\u8282\u7701\u52aa\u529b\u3002\u5728\u8003\u8651\u8fd9\u4e9b\u56e0\u7d20\u65f6\uff0c\u603b\u4f53\u8fc7\u8f7d\u6548\u5e94\u663e\u73b0\u3002<\/p>\n<p>\u4e24\u9879\u5143\u5206\u6790\u7684\u5dee\u522b\u4e0d\u662f\u4e00\u65b9\u201c\u8bc1\u660e\u6709\u201d\u3001\u53e6\u4e00\u65b9\u201c\u8bc1\u660e\u65e0\u201d\u90a3\u4e48\u7b80\u5355\u3002\u7b2c\u4e00\u9879\u5f3a\u8c03\u5e73\u5747\u6548\u5e94\u63a5\u8fd1\u96f6\u4e0e\u9ad8\u5ea6\u5f02\u8d28\uff1b\u7b2c\u4e8c\u9879\u7528\u66f4\u660e\u786e\u7684\u6982\u5ff5\u6846\u67b6\u89e3\u91ca\u5f02\u8d28\u6027\u3002\u8bc1\u636e\u72b6\u6001\u6700\u9002\u5408\u6807\u4e3a\u6709\u6761\u4ef6\u652f\u6301\u3002<\/p>\n<h2>\u6570\u91cf\u672c\u8eab\u4e3a\u4ec0\u4e48\u4e0d\u591f<\/h2>\n<p>\u60f3\u8c61\u4e8c\u5341\u652f\u7b14\uff0c\u53ea\u5728\u989c\u8272\u4e0a\u4e0d\u540c\u3002\u82e5\u4f60\u77e5\u9053\u9700\u8981\u84dd\u8272\uff0c\u4efb\u52a1\u5f88\u5bb9\u6613\u3002\u518d\u60f3\u8c61\u516d\u79cd\u4fdd\u9669\uff0c\u6bcf\u4e00\u79cd\u5728\u81ea\u4ed8\u989d\u3001\u6392\u9664\u6761\u6b3e\u3001\u7b49\u5f85\u671f\u548c\u670d\u52a1\u7f51\u7edc\u4e0a\u4e0d\u540c\u3002\u9009\u9879\u66f4\u5c11\uff0c\u8ba4\u77e5\u4efb\u52a1\u5374\u66f4\u96be\u3002<\/p>\n<p>\u590d\u6742\u5ea6\u53d6\u51b3\u4e8e\u5c5e\u6027\u6570\u91cf\u3001\u6bd4\u8f83\u65b9\u5f0f\u548c\u662f\u5426\u5b58\u5728\u6e05\u695a\u4f18\u52a3\u3002\u504f\u597d\u662f\u5426\u5df2\u7ecf\u5f62\u6210\u4e5f\u5173\u952e\u3002\u719f\u6089\u76f8\u673a\u7684\u4eba\u53ef\u80fd\u4e50\u4e8e\u9762\u5bf9\u51e0\u5341\u4e2a\u578b\u53f7\uff0c\u65b0\u624b\u4e0d\u77e5\u9053\u54ea\u4e9b\u5c5e\u6027\u503c\u5f97\u6743\u8861\uff0c\u66f4\u591a\u9009\u9879\u53ea\u589e\u52a0\u9700\u8981\u5b66\u4e60\u7684\u5dee\u5f02\u3002<\/p>\n<p>\u76ee\u6807\u4e5f\u6539\u53d8\u4f53\u9a8c\u3002\u60f3\u63a2\u7d22\u5e02\u573a\u7684\u4eba\u4ece\u4e30\u5bcc\u4e2d\u83b7\u5f97\u4fe1\u606f\uff1b\u53ea\u60f3\u8fc5\u901f\u5b8c\u6210\u8d2d\u4e70\u7684\u4eba\u628a\u540c\u4e00\u96c6\u5408\u89c6\u4e3a\u8d1f\u62c5\u3002\u6240\u8c13\u201c\u9009\u62e9\u592a\u591a\u201d\uff0c\u7ecf\u5e38\u6df7\u5408\u4e86\u9009\u9879\u6570\u91cf\u3001\u7ed3\u6784\u4e0d\u826f\u548c\u51b3\u7b56\u8005\u7f3a\u4e4f\u8bc4\u4ef7\u6807\u51c6\u3002<\/p>\n<h2>\u4e0d\u9009\u62e9\u4e5f\u53ef\u80fd\u662f\u5408\u7406\u9009\u62e9<\/h2>\n<p>\u7814\u7a76\u5e38\u7528\u5ef6\u671f\u3001\u653e\u5f03\u8d2d\u4e70\u3001\u6ee1\u610f\u5ea6\u4e0b\u964d\u6216\u540e\u6094\u4f5c\u4e3a\u8fc7\u8f7d\u6307\u6807\u3002\u8fd9\u4e9b\u7ed3\u679c\u5e76\u4e0d\u5b8c\u5168\u7b49\u4ef7\u3002\u9762\u5bf9\u9ad8\u98ce\u9669\u4e14\u4fe1\u606f\u4e0d\u8db3\u7684\u51b3\u5b9a\uff0c\u6682\u7f13\u53ef\u80fd\u6bd4\u5feb\u901f\u9009\u62e9\u66f4\u7406\u6027\u3002\u5bf9\u4f4e\u4ef7\u503c\u5546\u54c1\uff0c\u9000\u51fa\u5219\u53ef\u80fd\u8282\u7701\u65f6\u95f4\u3002<\/p>\n<p>\u6ee1\u610f\u5ea6\u4e5f\u53d7\u53cd\u4e8b\u5b9e\u5f71\u54cd\u3002\u66f4\u591a\u9009\u9879\u4f7f\u672a\u9009\u62e9\u7684\u66ff\u4ee3\u54c1\u4fdd\u6301\u53ef\u89c1\uff0c\u589e\u52a0\u6bd4\u8f83\u4e0e\u540e\u6094\uff1b\u5b83\u4e5f\u53ef\u80fd\u8ba9\u4eba\u627e\u5230\u66f4\u5339\u914d\u7684\u7ed3\u679c\u3002\u5355\u770b\u6ee1\u610f\u8bc4\u5206\uff0c\u4e0d\u80fd\u8bf4\u660e\u9009\u62e9\u96c6\u5408\u662f\u5426\u6539\u5584\u4e86\u5b9e\u9645\u798f\u5229\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u8bbe\u8ba1\u8005\u82e5\u4ee5\u201c\u51cf\u5c11\u5fc3\u7406\u8d1f\u62c5\u201d\u4e3a\u540d\u5220\u6389\u91cd\u8981\u9009\u62e9\uff0c\u53ef\u80fd\u9650\u5236\u81ea\u4e3b\u3002\u517b\u8001\u3001\u533b\u7597\u548c\u516c\u5171\u670d\u52a1\u4e2d\u7684\u7b80\u5316\uff0c\u9700\u8981\u4fdd\u7559\u5b8c\u6574\u9009\u62e9\u4e0e\u9000\u51fa\u8def\u5f84\uff0c\u800c\u4e0d\u662f\u8ba9\u673a\u6784\u66ff\u4f7f\u7528\u8005\u51b3\u5b9a\u4ec0\u4e48\u4e0d\u503c\u5f97\u770b\u3002<\/p>\n<h2>\u63a8\u8350\u7cfb\u7edf\u662f\u5728\u5e2e\u52a9\uff0c\u8fd8\u662f\u66ff\u6211\u4eec\u9009\u62e9<\/h2>\n<p>\u6392\u5e8f\u3001\u7b5b\u9009\u548c\u9ed8\u8ba4\u503c\u80fd\u628a\u5927\u96c6\u5408\u53d8\u6210\u8f83\u53ef\u7ba1\u7406\u7684\u8def\u5f84\u3002\u63a8\u8350\u7cfb\u7edf\u6839\u636e\u8fc7\u53bb\u884c\u4e3a\u7f29\u5c0f\u5019\u9009\uff0c\u4e5f\u53ef\u80fd\u8fc7\u5ea6\u6536\u7a84\u63a2\u7d22\uff0c\u628a\u5546\u4e1a\u76ee\u6807\u5199\u8fdb\u201c\u6700\u9002\u5408\u4f60\u201d\u3002<\/p>\n<p>\u597d\u7684\u9009\u62e9\u67b6\u6784\u4e0d\u4f1a\u5047\u88c5\u4e2d\u7acb\u3002\u5b83\u8bf4\u660e\u6392\u5e8f\u4f9d\u636e\uff0c\u5141\u8bb8\u6539\u53d8\u7b5b\u9009\uff0c\u4fdd\u7559\u67e5\u770b\u5b8c\u6574\u96c6\u5408\u548c\u64a4\u9500\u9ed8\u8ba4\u7684\u80fd\u529b\u3002\u5bf9\u9ad8\u540e\u679c\u51b3\u5b9a\uff0c\u7cfb\u7edf\u8fd8\u5e94\u5e2e\u52a9\u4eba\u7406\u89e3\u5c5e\u6027\uff0c\u4e0d\u53ea\u7ed9\u51fa\u4e00\u4e2a\u201c\u63a8\u8350\u7b54\u6848\u201d\u3002<\/p>\n<p>AI \u53ef\u4ee5\u5bf9\u9009\u9879\u8fdb\u884c\u6bd4\u8f83\uff0c\u4f46\u7528\u6237\u82e5\u6ca1\u6709\u8bf4\u660e\u81ea\u5df1\u7684\u76ee\u6807\uff0c\u6a21\u578b\u53ea\u4f1a\u586b\u5165\u9ed8\u8ba4\u6807\u51c6\u3002\u6548\u7387\u63d0\u9ad8\u4e0d\u7b49\u4e8e\u504f\u597d\u5df2\u7ecf\u5f62\u6210\u3002\u67d0\u4e9b\u9009\u62e9\u56f0\u96be\u6070\u6070\u6765\u81ea\u6211\u4eec\u5c1a\u672a\u77e5\u9053\u81ea\u5df1\u613f\u610f\u4ea4\u6362\u4ec0\u4e48\u3002<\/p>\n<h2>\u65e5\u5e38\u4e2d\u600e\u6837\u51cf\u5c11\u4e0d\u5fc5\u8981\u7684\u56f0\u96be<\/h2>\n<p>\u5148\u786e\u5b9a\u5c11\u6570\u5fc5\u987b\u6761\u4ef6\uff0c\u518d\u67e5\u770b\u9009\u9879\uff0c\u901a\u5e38\u6bd4\u8fb9\u770b\u8fb9\u53d1\u660e\u6807\u51c6\u66f4\u7a33\u5b9a\u3002\u53ef\u4ee5\u628a\u7b5b\u9009\u5206\u9636\u6bb5\uff1a\u5148\u6392\u9664\u4e0d\u5408\u683c\u8005\uff0c\u518d\u5728\u5c0f\u96c6\u5408\u4e2d\u8ba4\u771f\u6bd4\u8f83\u3002\u5bf9\u4e8e\u53ef\u9006\u3001\u4f4e\u540e\u679c\u9009\u62e9\uff0c\u8bbe\u5b9a\u65f6\u95f4\u9650\u5236\u80fd\u907f\u514d\u628a\u5bfb\u627e\u5b8c\u7f8e\u5f53\u6210\u5fc5\u8981\u4efb\u52a1\u3002<\/p>\n<p>\u9ad8\u540e\u679c\u51b3\u5b9a\u5219\u4e0d\u5e94\u4ec5\u8ffd\u6c42\u8fc5\u901f\u3002\u5206\u9636\u6bb5\u83b7\u5f97\u4fe1\u606f\u3001\u54a8\u8be2\u5408\u683c\u4e13\u4e1a\u4eba\u5458\u3001\u4fdd\u7559\u4e66\u9762\u6bd4\u8f83\uff0c\u5e76\u5728\u53ef\u80fd\u65f6\u8bbe\u7f6e\u51b7\u9759\u671f\uff0c\u6bd4\u201c\u76f8\u4fe1\u76f4\u89c9\uff0c\u7acb\u523b\u9009\u4e00\u4e2a\u201d\u66f4\u5408\u9002\u3002<\/p>\n<p>\u5982\u679c\u4e00\u4e2a\u5e73\u53f0\u8ba9\u4eba\u4e0d\u65ad\u6eda\u52a8\uff0c\u95ee\u9898\u53ef\u80fd\u4e0d\u662f\u4f60\u7684\u5fc3\u7406\u5bb9\u91cf\uff0c\u800c\u662f\u96c6\u5408\u6ca1\u6709\u8fb9\u754c\u3001\u505c\u6b62\u89c4\u5219\u88ab\u5546\u4e1a\u8bbe\u8ba1\u524a\u5f31\u3002\u6539\u53d8\u73af\u5883\u6709\u65f6\u6bd4\u8bad\u7ec3\u66f4\u5f3a\u610f\u5fd7\u6709\u6548\u3002<\/p>\n<h2>\u81ea\u7531\u662f\u5426\u9700\u8981\u65e0\u9650\u9009\u9879<\/h2>\n<p>\u9009\u62e9\u6570\u91cf\u4e0e\u81ea\u4e3b\u4e0d\u662f\u540c\u4e49\u8bcd\u3002\u6ca1\u6709\u771f\u5b9e\u66ff\u4ee3\u9879\uff0c\u5f62\u5f0f\u4e0a\u7684\u83dc\u5355\u518d\u957f\u4e5f\u4e0d\u81ea\u7531\uff1b\u62e5\u6709\u8bb8\u591a\u65e0\u6cd5\u7406\u89e3\u6216\u627f\u62c5\u7684\u65b9\u6848\uff0c\u4e5f\u672a\u5fc5\u6269\u5c55\u884c\u52a8\u80fd\u529b\u3002\u81ea\u4e3b\u9700\u8981\u76f8\u5173\u9009\u9879\u3001\u53ef\u7406\u89e3\u4fe1\u606f\u3001\u5f62\u6210\u504f\u597d\u7684\u65f6\u95f4\uff0c\u4ee5\u53ca\u62d2\u7edd\u9009\u62e9\u7684\u7a7a\u95f4\u3002<\/p>\n<p>\u672c\u6587\u7684\u6682\u5b9a\u5224\u65ad\u662f\uff1a\u66f4\u591a\u9009\u62e9\u6709\u65f6\u4f7f\u9009\u62e9\u66f4\u96be\uff0c\u5c24\u5176\u5f53\u9009\u9879\u590d\u6742\u3001\u4efb\u52a1\u56f0\u96be\u3001\u504f\u597d\u5c1a\u672a\u5f62\u6210\uff0c\u800c\u51b3\u7b56\u8005\u53ea\u60f3\u7701\u529b\u65f6\u3002\u8bc1\u636e\u4e0d\u652f\u6301\u4e00\u4e2a\u666e\u904d\u7684\u6700\u4f73\u6570\u91cf\u3002\u5b9e\u9645\u6539\u8fdb\u5e94\u51cf\u5c11\u65e0\u610f\u4e49\u590d\u6742\u5ea6\u3001\u63d0\u4f9b\u5206\u9636\u6bb5\u6bd4\u8f83\u548c\u900f\u660e\u9ed8\u8ba4\uff0c\u540c\u65f6\u4fdd\u7559\u91cd\u8981\u5dee\u5f02\u3002\u6211\u4eec\u9700\u8981\u7684\u901a\u5e38\u4e0d\u662f\u6700\u5c11\u7684\u9009\u9879\uff0c\u4e5f\u4e0d\u662f\u6700\u5927\u7684\u83dc\u5355\uff0c\u800c\u662f\u4e00\u4e2a\u80fd\u591f\u8ba9\u504f\u597d\u9010\u6e10\u53d8\u6e05\u695a\u7684\u9009\u62e9\u7ed3\u6784\u3002<\/p>\n<h2>\u4e3b\u8981\u7814\u7a76\u8d44\u6599<\/h2>\n<ul>\n<li>Iyengar, S. S., &amp; Lepper, M. R. (2000), <a href=\"https:\/\/doi.org\/10.1037\/0022-3514.79.6.995\" target=\"_blank\" rel=\"noopener\">\u201cWhen Choice Is Demotivating\u201d<\/a>.<\/li>\n<li>Scheibehenne, B., Greifeneder, R., &amp; Todd, P. M. (2010), <a href=\"https:\/\/scheibehenne.de\/ScheibehenneGreifenederTodd2010.pdf\" target=\"_blank\" rel=\"noopener\">\u201cCan There Ever Be Too Many Options?\u201d<\/a>.<\/li>\n<li>Chernev, A., B\u00f6ckenholt, U., &amp; Goodman, J. (2015), <a href=\"https:\/\/doi.org\/10.1016\/j.jcps.2014.08.002\" target=\"_blank\" rel=\"noopener\">\u201cChoice Overload: A Conceptual Review and Meta-analysis\u201d<\/a>.<\/li>\n<li>Iyengar and Lepper paper, <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/11138768\/\" target=\"_blank\" rel=\"noopener\">PubMed record<\/a>.<\/li>\n<\/ul>\n<p><strong>\u7cfb\u5217\u5bfc\u822a\uff1a<\/strong><a href=\"https:\/\/geoffreychen.com\/zh\/how-everyday-psychology-takes-shape\/\">\u300a\u65e5\u5e38\u5fc3\u7406\u662f\u600e\u6837\u5f62\u6210\u7684\u300b\u7b2c\u4e00\u5b63\u603b\u89c8<\/a><\/p>\n<p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":17897162,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_geoff_meta_description_en":"Choice sets can worsen deferral, regret or dissatisfaction, but meta-analyses show no universal rule; overload depends on task complexity and preference uncertainty.","_geoff_meta_description_zh":"\u8bc1\u636e\u663e\u793a\u66f4\u591a\u9009\u9879\u5728\u7279\u5b9a\u6761\u4ef6\u4e0b\u4f1a\u589e\u52a0\u5ef6\u671f\u3001\u540e\u6094\u6216\u4e0d\u6ee1\u610f\uff0c\u4f46\u201c\u9009\u62e9\u8d8a\u591a\u4e00\u5b9a\u8d8a\u7cdf\u201d\u5e76\u65e0\u666e\u904d\u89c4\u5f8b\uff0c\u8fc7\u8f7d\u53d6\u51b3\u4e8e\u4efb\u52a1\u590d\u6742\u5ea6\u4e0e\u504f\u597d\u4e0d\u786e\u5b9a\u7b49\u56e0\u7d20\u3002","_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[787296910],"tags":[787296923,787296913,787296924,787296911,787296915,787296916,787296914,787296912],"class_list":["post-17296","post","type-post","status-publish","format-standard","hentry","category-how-everyday-psychology-takes-shape","tag-choice-overload","tag-everyday-psychology","tag-choice-overload-zh","tag-how-everyday-psychology-takes-shape","tag-psychology-research","tag-psychology-research-zh","tag-everyday-psychology-zh","tag-how-everyday-psychology-takes-shape-zh",""],"translatepress_titles":{"en_AU":"Why Can More Choice Sometimes Make Choosing Harder?","zh_CN":"\u4e3a\u4ec0\u4e48\u9009\u62e9\u8d8a\u591a\uff0c\u6211\u4eec\u6709\u65f6\u8d8a\u96be\u4f5c\u51fa\u9009\u62e9\uff1f"},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1ar9H-4uY","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/posts\/17296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/users\/17897162"}],"replies":[{"embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/comments?post=17296"}],"version-history":[{"count":1,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/posts\/17296\/revisions"}],"predecessor-version":[{"id":17309,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/posts\/17296\/revisions\/17309"}],"wp:attachment":[{"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/media?parent=17296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/categories?post=17296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geoffreychen.com\/zh\/wp-json\/wp\/v2\/tags?post=17296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}