{"id":16832,"date":"2026-08-12T12:32:00","date_gmt":"2026-08-12T02:32:00","guid":{"rendered":"https:\/\/geoffreychen.com\/?p=16832"},"modified":"2026-08-12T12:32:00","modified_gmt":"2026-08-12T02:32:00","slug":"what-happens-to-serendipity-when-algorithms-choose-what-we-read","status":"publish","type":"post","link":"https:\/\/geoffreychen.com\/zh\/what-happens-to-serendipity-when-algorithms-choose-what-we-read\/","title":{"rendered":"\u63a8\u8350\u7b97\u6cd5\u600e\u6837\u6539\u53d8\u201c\u5076\u7136\u8bfb\u5230\u4e00\u672c\u4e66\u201d\u7684\u53ef\u80fd\uff1f"},"content":{"rendered":"<\/p>\n<p><em>\u300a\u4e00\u4e2a\u4eba\u600e\u6837\u5f62\u6210\u81ea\u5df1\u7684\u4e16\u754c\u300b\u00b7 \u7b2c\u4e00\u5b63\u201c\u9605\u8bfb\u3001\u8bb0\u5fc6\u4e0e\u5224\u65ad\u201d\u00b7 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href=\"https:\/\/arxiv.org\/abs\/2307.01221\" target=\"_blank\" rel=\"noopener\">\u5173\u4e8e\u63a8\u8350\u7cfb\u7edf\u8fc7\u6ee4\u6c14\u6ce1\u7814\u7a76\u7684\u7cfb\u7edf\u7efc\u8ff0<\/a> \u4e00\u9879\u8f83\u65e9\u7684\u7eb5\u5411\u7814\u7a76\u5219\u5c1d\u8bd5\u7528\u6807\u7b7e\u8bed\u4e49\u6d4b\u91cf\u63a8\u8350\u7cfb\u7edf\u4f7f\u7528\u4e0e\u5185\u5bb9\u591a\u6837\u6027\u7684\u53d8\u5316\uff0c\u8bf4\u660e\u8fd9\u4e00\u95ee\u9898\u9700\u8981\u4ece\u65f6\u95f4\u8fc7\u7a0b\u800c\u975e\u5355\u6b21\u5217\u8868\u89c2\u5bdf\u3002<a href=\"https:\/\/doi.org\/10.1145\/2566486.2568012\" target=\"_blank\" rel=\"noopener\">\u5173\u4e8e\u63a8\u8350\u7cfb\u7edf\u4e0e\u5185\u5bb9\u591a\u6837\u6027\u7684\u7814\u7a76<\/a><\/p>\n<p>\u66f4\u7a33\u59a5\u7684\u62c5\u5fe7\u4e0d\u662f\u7b97\u6cd5\u5fc5\u7136\u628a\u4eba\u5c01\u95ed\uff0c\u800c\u662f\u7528\u6237\u5f88\u96be\u770b\u89c1\u6ca1\u6709\u88ab\u5c55\u793a\u7684\u53cd\u4e8b\u5b9e\uff1a\u5982\u679c\u7cfb\u7edf\u6ca1\u6709\u6839\u636e\u8fc7\u53bb\u9884\u6d4b\uff0c\u8fd9\u4e00\u9875\u8fd8\u53ef\u80fd\u51fa\u73b0\u4ec0\u4e48\uff1f<\/p>\n<h2>\u610f\u5916\u4e0d\u662f\u8d8a\u968f\u673a\u8d8a\u597d<\/h2>\n<p>\u63a8\u8350\u7814\u7a76\u4e2d\u7684serendipity\u901a\u5e38\u4e0d\u4ec5\u6307\u60ca\u8bb6\uff0c\u8fd8\u5305\u542b\u76f8\u5173\u6027\u6216\u4ef7\u503c\u3002\u4e00\u4efd\u5b8c\u5168\u968f\u673a\u7684\u4e66\u5355\u4f1a\u5f88\u610f\u5916\uff0c\u5374\u53ef\u80fd\u6beb\u65e0\u5e2e\u52a9\u3002\u771f\u6b63\u7684\u5076\u9047\u662f\u9047\u89c1\u672a\u66fe\u4e3b\u52a8\u5bfb\u627e\u3001\u4f46\u540e\u6765\u53d1\u73b0\u5bf9\u81ea\u5df1\u91cd\u8981\u7684\u4e1c\u897f\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u597d\u7684\u53d1\u73b0\u673a\u5236\u5fc5\u987b\u5728\u719f\u6089\u4e0e\u964c\u751f\u4e4b\u95f4\u5de5\u4f5c\u3002\u592a\u719f\u6089\uff0c\u53ea\u662f\u5728\u91cd\u590d\u504f\u597d\uff1b\u592a\u964c\u751f\uff0c\u6ca1\u6709\u8fdb\u5165\u7684\u6865\u6881\u3002\u4e00\u672c\u5173\u4e8e\u57ce\u5e02\u89c4\u5212\u7684\u4e66\uff0c\u53ef\u80fd\u56e0\u4e3a\u8bfb\u8005\u5173\u5fc3\u516c\u5171\u7a7a\u95f4\u800c\u4e0e\u4ed6\u6709\u5173\uff0c\u5374\u53c8\u628a\u4ed6\u5e26\u5230\u4ece\u672a\u641c\u7d22\u7684\u5efa\u7b51\u53f2\u3002\u8fd9\u91cc\u65e2\u6709\u8054\u7cfb\uff0c\u4e5f\u6709\u504f\u79bb\u3002<\/p>\n<p>\u4e00\u4e9b\u4e66\u7c4d\u63a8\u8350\u7814\u7a76\u4e13\u95e8\u5c1d\u8bd5\u63d0\u9ad8serendipity\uff0c\u4f8b\u5982\u5229\u7528\u5173\u8054\u6570\u636e\u5bfb\u627e\u4e0d\u662f\u663e\u800c\u6613\u89c1\u3001\u4f46\u4ecd\u53ef\u89e3\u91ca\u7684\u8de8\u57df\u8054\u7cfb\u3002<a href=\"https:\/\/www.jstage.jst.go.jp\/article\/jsik\/29\/2\/29_2019_031\/_article\" target=\"_blank\" rel=\"noopener\">\u4f7f\u7528\u5173\u8054\u6570\u636e\u6539\u8fdb\u4e66\u7c4d\u610f\u5916\u53d1\u73b0\u7684\u7814\u7a76<\/a> \u8fd9\u8bf4\u660e\u7b97\u6cd5\u5e76\u975e\u53ea\u80fd\u8ffd\u6c42\u201c\u66f4\u591a\u76f8\u540c\u201d\u3002\u591a\u6837\u6027\u3001\u65b0\u9896\u6027\u548c\u610f\u5916\u6027\u4e5f\u53ef\u4ee5\u6210\u4e3a\u8bbe\u8ba1\u76ee\u6807\u3002<\/p>\n<p>\u4f46\u76ee\u6807\u4e00\u65e6\u88ab\u91cf\u5316\uff0c\u53c8\u4f1a\u51fa\u73b0\u65b0\u95ee\u9898\u3002\u7cfb\u7edf\u600e\u6837\u77e5\u9053\u67d0\u672c\u4e66\u5bf9\u8bfb\u8005\u4ea7\u751f\u4e86\u957f\u671f\u5f71\u54cd\uff1f\u70b9\u51fb\u3001\u505c\u7559\u548c\u8d2d\u4e70\u5bb9\u6613\u8bb0\u5f55\uff0c\u51e0\u5e74\u540e\u7684\u601d\u60f3\u53d8\u5316\u5f88\u96be\u53cd\u9988\u3002\u5e73\u53f0\u6700\u7ec8\u5bb9\u6613\u4f18\u5316\u53ef\u6d4b\u7684\u5373\u65f6\u884c\u4e3a\uff0c\u800c\u4e0d\u662f\u4e0d\u53ef\u6d4b\u7684\u5f62\u6210\u8fc7\u7a0b\u3002<\/p>\n<h2>\u9605\u8bfb\u5174\u8da3\u4e0d\u5e94\u53ea\u7531\u884c\u4e3a\u8bb0\u5f55\u5b9a\u4e49<\/h2>\n<p>\u4e00\u4e2a\u4eba\u70b9\u5f00\u4ec0\u4e48\uff0c\u5e76\u4e0d\u7b49\u4e8e\u4ed6\u5e0c\u671b\u6210\u4e3a\u4ec0\u4e48\u6837\u7684\u8bfb\u8005\u3002\u75b2\u5026\u65f6\u8fde\u7eed\u89c2\u770b\u8f7b\u677e\u5185\u5bb9\uff0c\u662f\u5f53\u4e0b\u9009\u62e9\uff1b\u51b3\u5b9a\u7528\u4e00\u5e74\u7406\u89e3\u4e00\u4f4d\u56f0\u96be\u601d\u60f3\u5bb6\uff0c\u662f\u957f\u671f\u627f\u8bfa\u3002\u884c\u4e3a\u6570\u636e\u80fd\u89c2\u5bdf\u524d\u8005\uff0c\u5374\u672a\u5fc5\u77e5\u9053\u540e\u8005\u3002<\/p>\n<p>\u5982\u679c\u63a8\u8350\u7cfb\u7edf\u53ea\u4ece\u65e2\u6709\u884c\u4e3a\u63a8\u65ad\u504f\u597d\uff0c\u5b83\u4f1a\u628a\u7528\u6237\u63cf\u8ff0\u4e3a\u5df2\u7ecf\u8868\u73b0\u51fa\u6765\u7684\u81ea\u5df1\u3002\u53ef\u77e5\u8bc6\u751f\u6d3b\u4e0d\u4ec5\u7531\u504f\u597d\u7ec4\u6210\uff0c\u8fd8\u7531\u613f\u671b\u3001\u4e49\u52a1\u548c\u6709\u610f\u8bc6\u7684\u81ea\u6211\u6539\u53d8\u7ec4\u6210\u3002\u8bfb\u8005\u53ef\u80fd\u5e0c\u671b\u63a5\u89e6\u4e0d\u540c\u653f\u6cbb\u7acb\u573a\u3001\u53e6\u4e00\u79cd\u8bed\u8a00\u6216\u81ea\u5df1\u8fc7\u53bb\u5ffd\u7565\u7684\u5386\u53f2\uff0c\u5373\u4f7f\u6700\u521d\u70b9\u51fb\u7387\u4e0d\u9ad8\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u8bfb\u8005\u9700\u8981\u80fd\u591f\u5411\u7cfb\u7edf\u8868\u8fbe\u7684\u4e0d\u53ea\u662f\u201c\u559c\u6b22\uff0f\u4e0d\u559c\u6b22\u201d\uff0c\u8fd8\u5305\u62ec\u201c\u6211\u60f3\u6269\u5927\u4ec0\u4e48\u201d\u201c\u6211\u6682\u65f6\u4e0d\u60f3\u8ba9\u67d0\u6b21\u884c\u4e3a\u7ee7\u7eed\u5f71\u54cd\u63a8\u8350\u201d\u201c\u8bf7\u7ed9\u6211\u4e0e\u5f53\u524d\u6a21\u5f0f\u8ddd\u79bb\u66f4\u8fdc\u7684\u5185\u5bb9\u201d\u3002\u7528\u6237\u63a7\u5236\u7814\u7a76\u8868\u660e\uff0c\u900f\u660e\u5730\u5448\u73b0\u4fe1\u606f\u73af\u5883\u5e76\u589e\u52a0\u63a7\u5236\uff0c\u6709\u52a9\u4e8e\u4eba\u4eec\u5bdf\u89c9\u81ea\u5df1\u53ef\u80fd\u5904\u4e8e\u600e\u6837\u7684\u63a8\u8350\u8303\u56f4\u3002<a href=\"https:\/\/ojs.aaai.org\/index.php\/ICWSM\/article\/view\/31364\" target=\"_blank\" rel=\"noopener\">\u5173\u4e8e\u7528\u6237\u63a7\u5236\u4e0e\u65b0\u95fb\u8fc7\u6ee4\u6c14\u6ce1\u7684\u7814\u7a76<\/a><\/p>\n<p>\u771f\u6b63\u6709\u610f\u4e49\u7684\u63a7\u5236\u4e0d\u662f\u4e00\u4e2a\u9690\u85cf\u5728\u8bbe\u7f6e\u6df1\u5904\u7684\u91cd\u7f6e\u6309\u94ae\uff0c\u800c\u662f\u8ba9\u7528\u6237\u770b\u89c1\u63a8\u8350\u4f9d\u636e\u3001\u7f16\u8f91\u5386\u53f2\u3001\u8c03\u6574\u63a2\u7d22\u5e45\u5ea6\uff0c\u5e76\u9009\u62e9\u4e0d\u88ab\u4e2a\u6027\u5316\u7684\u5165\u53e3\u3002<\/p>\n<h2>\u6709\u4e9b\u53d1\u73b0\u7a7a\u95f4\u5e94\u5f53\u62d2\u7edd\u5b8c\u5168\u4e2a\u6027\u5316<\/h2>\n<p>\u516c\u5171\u56fe\u4e66\u9986\u7684\u65b0\u4e66\u67b6\u3001\u72ec\u7acb\u4e66\u5e97\u7684\u5e97\u5458\u9009\u62e9\u3001\u8bfe\u7a0b\u4e66\u5355\u548c\u670b\u53cb\u63a8\u8350\uff0c\u5e76\u4e0d\u6bd4\u7b97\u6cd5\u5929\u7136\u6b63\u786e\uff0c\u4f46\u5b83\u4eec\u63d0\u4f9b\u4e0d\u540c\u6765\u6e90\u7684\u5224\u65ad\u3002\u4e00\u4e2a\u5065\u5eb7\u7684\u9605\u8bfb\u73af\u5883\u4e0d\u5e94\u7531\u5355\u4e00\u63a8\u8350\u903b\u8f91\u5784\u65ad\u3002<\/p>\n<p>\u53ef\u4ee5\u4e3a\u53d1\u73b0\u4fdd\u7559\u51e0\u79cd\u5e76\u5217\u7a7a\u95f4\uff1a<\/p>\n<ul>\n<li><strong>\u8fde\u7eed\u7a7a\u95f4<\/strong>\uff1a\u6839\u636e\u5f53\u524d\u5174\u8da3\u63d0\u4f9b\u6df1\u5165\u8def\u5f84\uff1b<\/li>\n<li><strong>\u90bb\u8fd1\u7a7a\u95f4<\/strong>\uff1a\u4ece\u76f8\u5173\u4e3b\u9898\u8de8\u5230\u76f8\u90bb\u9886\u57df\uff1b<\/li>\n<li><strong>\u5f02\u8d28\u7a7a\u95f4<\/strong>\uff1a\u6709\u610f\u8bc6\u5c55\u793a\u4e0d\u540c\u8bed\u8a00\u3001\u65f6\u4ee3\u548c\u7acb\u573a\uff1b<\/li>\n<li><strong>\u516c\u5171\u7a7a\u95f4<\/strong>\uff1a\u4e0d\u6839\u636e\u4e2a\u4eba\u5386\u53f2\uff0c\u6240\u6709\u4eba\u770b\u89c1\u76f8\u540c\u9009\u62e9\uff1b<\/li>\n<li><strong>\u968f\u673a\u7a7a\u95f4<\/strong>\uff1a\u5141\u8bb8\u771f\u6b63\u65e0\u76ee\u7684\u7684\u62bd\u53d6\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u7a7a\u95f4\u6ca1\u6709\u4e00\u4e2a\u5e94\u72ec\u81ea\u51b3\u5b9a\u9605\u8bfb\u3002\u5b83\u4eec\u7684\u5e76\u5b58\u4f7f\u8bfb\u8005\u80fd\u591f\u5728\u6548\u7387\u3001\u63a2\u7d22\u548c\u516c\u5171\u5171\u540c\u7ecf\u9a8c\u4e4b\u95f4\u79fb\u52a8\u3002<\/p>\n<p>\u7279\u522b\u91cd\u8981\u7684\u662f\u516c\u5171\u7a7a\u95f4\u3002\u82e5\u6bcf\u4e2a\u4eba\u7684\u9996\u9875\u90fd\u5b8c\u5168\u4e0d\u540c\uff0c\u6211\u4eec\u4e0d\u4ec5\u5931\u53bb\u5076\u7136\uff0c\u4e5f\u5931\u53bb\u201c\u5171\u540c\u5076\u7136\u201d\u2014\u2014\u8bb8\u591a\u4eba\u5728\u540c\u4e00\u4e66\u67b6\u4e0a\u9047\u89c1\u540c\u4e00\u672c\u964c\u751f\u4e66\uff0c\u4ece\u800c\u5f62\u6210\u53ef\u4ee5\u8ba8\u8bba\u7684\u516c\u5171\u5bf9\u8c61\u3002<\/p>\n<h2>\u5076\u7136\u9700\u8981\u7531\u8bfb\u8005\u5b8c\u6210<\/h2>\n<p>\u65e0\u8bba\u4e66\u600e\u6837\u51fa\u73b0\uff0c\u53d1\u73b0\u90fd\u4e0d\u662f\u5c55\u793a\u5b8c\u6210\u7684\u3002\u4e00\u672c\u610f\u5916\u51fa\u73b0\u7684\u4e66\u53ea\u6709\u5728\u8bfb\u8005\u613f\u610f\u505c\u4e0b\u3001\u5bb9\u5fcd\u6700\u521d\u7684\u4e0d\u719f\u6089\uff0c\u5e76\u7ed9\u5b83\u4e00\u5b9a\u65f6\u95f4\u65f6\uff0c\u624d\u53ef\u80fd\u6210\u4e3a\u771f\u6b63\u5076\u9047\u3002\u7b97\u6cd5\u53ef\u4ee5\u5236\u9020\u504f\u79bb\uff0c\u5374\u4e0d\u80fd\u4fdd\u8bc1\u8bfb\u8005\u63a5\u53d7\u504f\u79bb\u3002<\/p>\n<p>\u8fd9\u4e5f\u8bf4\u660e\u6ce8\u610f\u529b\u662f\u5076\u7136\u53d1\u73b0\u7684\u6761\u4ef6\u3002\u4e00\u4e2a\u4e0d\u65ad\u6eda\u52a8\u3001\u7acb\u5373\u5224\u65ad\u7684\u754c\u9762\uff0c\u5373\u4f7f\u63d0\u4f9b\u591a\u6837\u5185\u5bb9\uff0c\u4e5f\u53ef\u80fd\u8ba9\u6bcf\u4e00\u6b21\u964c\u751f\u90fd\u5728\u51e0\u79d2\u5185\u88ab\u5212\u8d70\u3002\u76f8\u53cd\uff0c\u4e00\u5f20\u6709\u9650\u4e66\u5355\u3001\u4e00\u6bb5\u89e3\u91ca\u6216\u4e00\u672c\u53ef\u7ffb\u9605\u7684\u5b9e\u4f53\u4e66\uff0c\u4f1a\u7ed9\u964c\u751f\u5bf9\u8c61\u66f4\u957f\u7684\u5b58\u5728\u65f6\u95f4\u3002<\/p>\n<p>\u4ece\u7ef4\u6210\u8bba\u770b\uff0c\u9605\u8bfb\u4e16\u754c\u7531\u504f\u597d\u3001\u5e73\u53f0\u76ee\u6807\u3001\u5206\u7c7b\u3001\u754c\u9762\u3001\u670b\u53cb\u3001\u673a\u6784\u548c\u8bfb\u8005\u627f\u8bfa\u5171\u540c\u5f62\u6210\u3002\u7b97\u6cd5\u4e0d\u662f\u5916\u90e8\u5165\u4fb5\u8005\uff0c\u800c\u662f\u5176\u4e2d\u8d8a\u6765\u8d8a\u5f3a\u7684\u4e00\u7ec4\u5173\u7cfb\u3002\u95ee\u9898\u4e0d\u662f\u628a\u5b83\u79fb\u9664\uff0c\u800c\u662f\u9650\u5236\u5b83\u4e0d\u80fd\u628a\u53ef\u6d4b\u884c\u4e3a\u53d8\u6210\u4e00\u4e2a\u4eba\u7684\u5168\u90e8\u672a\u6765\u3002<\/p>\n<p>\u63a8\u8350\u7b97\u6cd5\u6539\u53d8\u5076\u7136\u9605\u8bfb\u7684\u6700\u5927\u65b9\u5f0f\uff0c\u4e0d\u662f\u8ba9\u4e00\u5207\u90fd\u53d8\u5f97\u53ef\u9884\u6d4b\uff0c\u800c\u662f\u6084\u6084\u51b3\u5b9a\u54ea\u4e00\u79cd\u4e0d\u53ef\u9884\u6d4b\u4ecd\u7136\u6709\u673a\u4f1a\u51fa\u73b0\u3002\u4e00\u4e2a\u503c\u5f97\u4fe1\u4efb\u7684\u9605\u8bfb\u7cfb\u7edf\uff0c\u5e94\u5f53\u65e2\u80fd\u7406\u89e3\u8fc7\u53bb\uff0c\u53c8\u7ed9\u8bfb\u8005\u504f\u79bb\u8fc7\u53bb\u7684\u6743\u5229\uff1b\u65e2\u80fd\u63d0\u9ad8\u76f8\u5173\u6027\uff0c\u4e5f\u4fdd\u7559\u6ca1\u6709\u88ab\u4f18\u5316\u7684\u7a7a\u95f4\u3002<\/p>\n<p>\u771f\u6b63\u7684\u77e5\u8bc6\u751f\u6d3b\u4e0d\u80fd\u53ea\u95ee\u201c\u63a5\u4e0b\u6765\u6211\u6700\u53ef\u80fd\u559c\u6b22\u4ec0\u4e48\u201d\u3002\u5b83\u8fd8\u9700\u8981\u4e00\u4e2a\u6ca1\u6709\u5386\u53f2\u6570\u636e\u80fd\u591f\u66ff\u6211\u4eec\u56de\u7b54\u7684\u95ee\u9898\uff1a\u6211\u613f\u610f\u8ba9\u4ec0\u4e48\u964c\u751f\u4e8b\u7269\u6539\u53d8\u81ea\u5df1\uff1f<\/p>\n<h3>\u4e3b\u8981\u8d44\u6599<\/h3>\n<ul>\n<li><a href=\"https:\/\/arxiv.org\/abs\/2307.01221\" target=\"_blank\" rel=\"noopener\">Filter Bubbles in Recommender Systems: Fact or Fallacy\u2014A Systematic Review<\/a><\/li>\n<li><a href=\"https:\/\/doi.org\/10.1145\/2566486.2568012\" target=\"_blank\" rel=\"noopener\">Exploring the Filter Bubble: The Effect of Using Recommender Systems on Content Diversity<\/a><\/li>\n<li><a href=\"https:\/\/www.jstage.jst.go.jp\/article\/jsik\/29\/2\/29_2019_031\/_article\" target=\"_blank\" rel=\"noopener\">Book Recommender System Using Linked Data for Improving Serendipity<\/a><\/li>\n<li><a href=\"https:\/\/ojs.aaai.org\/index.php\/ICWSM\/article\/view\/31364\" target=\"_blank\" rel=\"noopener\">How Does Empowering Users with Greater System Control Affect News Filter Bubbles?<\/a><\/li>\n<\/ul>\n<p><strong>\u7ee7\u7eed\u9605\u8bfb\uff1a<\/strong><a href=\"https:\/\/geoffreychen.com\/zh\/category\/reflections\/knowledge-life\/how-a-person-builds-a-world\/\">\u6d4f\u89c8\u300a\u4e00\u4e2a\u4eba\u600e\u6837\u5f62\u6210\u81ea\u5df1\u7684\u4e16\u754c\u300b\u7cfb\u5217\u6587\u7ae0<\/a><\/p>\n<p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":17897162,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_geoff_meta_description_en":"Examines how recommendation algorithms reshape serendipity by turning the past into optimised predictions, and argues for visible control and shared discovery 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